This entirely explains why, when I was walking east on Houston from Ludlow (under the scaffolding of the new luxury highrise on the corner) towards the Mercury Lounge last night, I was hit with a wall of cologne odor so thick it was repulsive. It was coming from the crowd half a block away milling in front of the lounge. All totally attired "countryclub", as I spontaneously remarked to my companion. She commented, "East Houston is now East Hamptons."
It's funny, Yesterday I was talking to someone who lives in the building and he was telling me about "The East Village Yacht Club". I thought it was brilliant! But he was like, "It's not what you think. It's hideous. They are doing it for real". I guess I'm retarded. I thought it was a "Billionaires For Bush" type joke. I mean "The East Village Yacht Club" is like something we would have done at Jackie as a theme. Maybe with Davey Ilku as "Thurston Howell III" and "Marti Domination" as "Lovey".
I didn't even know about the East Village Yacht Club until I saw it here!...see, proof that the Motherboards is truly the source for everything nightlife...hideous place, I doubt that the food is any good either. Hopefully the next time we see the logo it will say "established 2007"..."sunk 2007"